Google Ads (previously known as AdWords) helped millions of businesses generate sales, leads, and customers every day. Therefore, smart business owners are speedily turning towards Google Ads to get listed at the top of search results, eventually driving quality website traffic. Creating and setting up a Google Ads account is simple, but managing it and running an effective result-driven campaign is not a piece of cake because experts are needed to manage and run the Google Adwords account properly.
Initially, you might have tried running your own Google Ads campaigns and failed to see that the results weren’t up to your expectations. When you lose traffic, sales, and customer satisfaction, you come to realize that you need an ad expert to take over your account and generate a positive ROI.
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In this blog post, we’ll cover all the essential steps covering how to hire a Google ads expert for a small creative agency who knows all about Google ads. By carefully considering these factors, you’ll be well on your way to achieving the best possible results for your business.
Types of Google Ads Specialists
There are different types of Google Advertising experts you can consider while choosing the best Google Ads expert, we’ll discuss the most common among them:
- Freelancers
These are independent solo workers having deep knowledge of how Google Ads works. They are best for small businesses or agencies who have less budget. The best thing about freelancers is that they are cost-effective and have flexible work timing.
- Agencies
They are usually a team of 2 to more than 10 people working within a PPC or a digital marketing agency. This team consists of an account manager, a PPC strategist who makes a strategy to work on, and some PPC specialists who follow the rules imposed by the PPC strategist and work accordingly.
- In-House Specialists
In-house specialists are workers of a firm or organization who perform work or activities for them. These are best for those agencies that have consistent ad spend and they are using complex campaigns. In-house specialists usually have higher costs so that might not be reasonable for small starting businesses or agencies.
What Does a Google Ads Expert Do?
Mastering Google Ads has become one of the non-negotiable skills in steering digital marketing campaigns and driving targeted traffic to your website. Google advertising experts are multi-skilled professionals whose expertise lies in setting up and managing your campaigns, providing valuable insights about the recommendations, and optimizing them to obtain maximum efficiency and secure the best results.
To learn how to hire a Google Ads expert for a small creative agency, you need to be clear about the service that you require. The key responsibilities of a Google ads specialist include:
Setting up a Google Ads account: A Google AdWord specialist sets up your Google Ads account and optimizes and manages the existing account.
Strategic Planning and Implementation: An ad expert will craft strategies that cater to your business goals and objectives and implement them while running paid campaigns to get the best outcomes.
Account research and strategy: A Google Ads expert will identify the best relevant keywords as per your targeted audience. They will use the latest tools to identify the keywords your competitors are targeting, find the best ones for you, and then create a digital strategy.
Campaign setup: A skilled Google Ads professional will design a compelling ad copy that attracts clicks and resonates with your targeted audience.
Campaign management: He will optimize and manage your campaign continuously by updating keywords, ads, and bid strategies to refine and improve campaign performance while maintaining visibility in top search results.
Developing PPC strategies: A Google pay-per-click specialist will create budget-friendly strategies to improve your online presence and increase the return on investment (ROI).
What Skills Should A Google Ads Expert Have?
Here are some skills and qualifications in addition to digital marketing or similar degrees, that must be considered when hiring a Google ads expert.
1. Google Ads certification
Google offers professional certifications to those who want to show their expertise and proficiency with Google Ads. An expert Google ad specialist should have all six certificated which are available free via Skillshop. When working with a certified Google Ad expert, you’ll have confidence that your business is going to be in good hands.
2. Understanding of SEO and SEM
To do effective online marketing, search engine optimization (SEO) and search engine marketing (SEM), are of vital importance. An expert should know about both SEO and SEM to drive organic traffic and for effective targeted ads.
3. Knowledge of Google Analytics
Google Analytics is crucial to gaining a clear and complete understanding of what people are doing on your website. Therefore, combining Google Ads with Google Analytics is essential for smooth tracking, analysis, and reporting.
4. Transparency
When selecting a Google Ads expert for your small creative agency, it’s essential to prioritize transparency in pricing, reporting, and communication. Ensure that the professional you hire provides a clear breakdown of their fees and strategies, as well as comprehensive data on campaign performance.
5. Adaptability and Creativity
Google Ads is continuously adapting new and latest features, targeting options, and algorithms. The best one you choose should be creative and proficient enough to adjust the strategies quickly in response to changing Google’s algorithms.
6. Customer Reviews and Testimonials
The best Google Ad expert have positive reviews, case studies, or testimonials from their past clients. The person who claims to be an expert should not have a poor online reputation.
How to Choose the Right Google Ad Expert for Your Business
You’ll now have a clear understanding of the skills to be considered for while hiring a Google Ads professional. So, let’s focus on the hiring process. Here are the steps you need to follow to hire the best fit for your business.
Identify your Business Goals
The first step is to identify and understand your advertising goals and create a plan for the targets you want to achieve within a particular timeframe. Do you need more audience for your website or want to get more high-quality leads? Decide your budget you can spend on the ads and think about the return on investment as well.
Write a clear job description
After you’ve identified your business goals, write a compelling and attractive job description that demonstrates your business and the type of specialist you are looking for, whether you need an in-house professional, an agency, or a contractor. You might need someone who has experience in SEO and digital marketing if you want them to carry out keyword research as well as campaign planning.
Assess Skills with Testing
Properly evaluate the candidate’s skills and identify perfect matches as per your requirements by operating a Google Ads assessment test. TestGorilla’s Google Ads test thoroughly assesses candidates’ knowledge of the Google Ads platform, their concepts, and terminologies, as well as their understanding of search and paid campaigns. Comprehend their approach and strategies to keyword research and how they use Google Analytics to track performance.
Review Portfolios and Results
Conduct interviews to measure the compatibility of the candidate with your business after narrowing down the candidate depending on the skill test. Request them to show their case studies that showcase their testimonials and portfolio of campaign optimization and effectiveness. Ask for the results they have achieved in the past such as increased CTR, conversion rate, or return on ad spend (ROAD). In this way, you’ll get insights about their expertise and the results they have achieved for previous employees.
Experience and Expertise
Understanding how much experience and expertise the expert, agency, or specialist has in the specific industry. Your aim should be to find an expert who has good experience in managing Google Ads with reasonable budgets. Successful Google Ads professionals conduct A/B testing, analyze results, and adapt the latest strategies for better outcomes. Look for someone having certain certifications such as Google Analytics certification, Ads certification, or Premier Google Partner Status. Having these type of certificates indicate that the agency or the person has verified level of proficiency and effectiveness within the PPC platform.
Technical Skills
To run successful campaigns from scratch, the agency or the person you’re choosing should have all the technical skills required to get exceptional results. He should know how to reduce spam leads which is a huge issue with Google ads. He must have expertise in using necessary tools like Google Keyword Planner, Ahrefs, Semrush, and methods that are crucial to identifying targeted keywords. He should also know how to write engaging and compelling ad copy and visuals that attract clicks.
Strategic Thinking
A professional Google Ads specialist doesn’t just manage your Google account, he develops a comprehensive strategy using geographic, demographic, and behavioral data to reach the targeted audience. This ensures that your ads appear only to those who are likely to become your potential customers hence increasing the return on investment (ROI). So, always look for someone who can think strategically and develop customized strategies that perfectly align with your agency’s goals.
What Are The Pros And Cons of Hiring A Google Ads Specialist?
There are some pros and cons in hiring a Google Ads expert; some of them are discussed below:
| Pros | Cons |
| Google advertising experts have in-depth knowledge and they stay updated with the latest trends and emerging technologies | Some people are not trustworthy, they might use your confidential information against you. |
| You utilize your time to focus on the other aspects of your business while your Google Ads expert manages your campaigns with their special skills. | An average person can’t help you with other essential digital marketing strategies like Facebook Ads and SEO. |
| Google Ads specialists know how to optimize and manage your campaigns effectively to target the right audience and drive maximum conversions. | Some persons claim to be experienced but are not, so you’ll have to pay in the long run without any outcome if you hire an inexperienced person. |
| You’ll have an expert who is skilled and trained and provides detailed reports of impressions, clicks, and conversions. | You’ll become dependent on the person if you are not well aware of the industry trends and updates. |
To Wrap Up
You’ll now have a clear idea of how to hire a Google Ads expert for a small creative agency. An experienced Google Ads specialist will create strategies and impose an effective Google Ads presence. Whoever you choose, make sure to identify your business goals, take assessment tests, and assess candidate based on their skills and expertise to find the best fit for your business. A perfect and expert one will help you maximize your ROI, get expected results, and enhance your digital presence.
Frequently asked questions
1. Should I hire someone to do my Google Ads?
If you want to take your business to the next level, Google Ads management services are the best option. But make sure to choose an experienced person or agency who has extensive knowledge in the relevant industry.
2. How much does it cost to hire a Google Ads expert?
The cost of an experienced Google Ad expert varies based on the scope of the campaign and the work to be done. Typically, you’ll find good Google Ads experts charging around $150–$300 hourly.
3. What are the red flags to watch out for in a Google ads expert?
Be aware of the red flags that guarantee results for Google Ad campaigns, lack transparency, and can’t communicate effectively.
3. Why Should I Hire A Google Ads Expert?
A Google Ads expert lessens your workload and has the expertise to drive a lot more targeted traffic to your website and obtain the best ROI in a short time.
5. What should I look for in a Google Ads Expert?
The best Google Ad specialist should have good expertise and experience. They should also good online reputation, attractive portfolios, and the ability to adapt to new emerging techniques and strategies.
